The media plays a crucial role in HIV and AIDS issues: they send the message of advocacy or stigma, depending on the way the reports are reported. Working alongside and with the media is important for advocacy issues. CUAHA sees this as a unique opportunity to bring the two together, the media and churches, to teach and learn from each other.
Through various forums, CUAHA has organized media workshops, where church leaders and media have sat together to learn how to speak to the press, so the true voice of the church is heard, and for the press to learn how to report so as to promote advocacy rather than stigma.